2025 · Brand · Product · Web
Design engineering sprint for AtlasGrid, a YC-backed product intelligence company building a visual graph of mobile app UI, analytics, and product opportunities.
Designed the AtlasGrid logo, brand identity guide, launch website, product storytelling, 3D visual language, animated launch visuals, and early interface direction. The work included the core mark and logotype, system rules for color, typography, usage, product-adjacent 3D object studies, conceptual motion for the YC launch video, and a coded public website with a React Flow canvas that previewed how AtlasGrid could map app screens, events, flows, and product data in context.
Project signal
5 mo
August-December 2025A concentrated launch and fundraising sprint across logo design, brand system, 3D visual direction, product storytelling, motion, and web.
August-December 2025
identity, 3D, motion, product, web
launch site + product canvas
Logo system
Designed the AtlasGrid mark and logotype as the anchor of the identity: a structured, layered symbol that could read as data, context, product architecture, and movement through a technical system. The work included shape exploration, optical refinement, lockups, colorways, and usage rules across product UI, web, launch materials, and motion.
Brand identity guide
Created the AtlasGrid Brand System guide, documenting the grayscale foundation, Cryo colorway, typography scale, logo construction, UI component direction, imagery principles, mockup system, and launch applications. The guide turned the identity from a set of assets into a system the team could keep using.
3D visual communication
Designed and art-directed 3D objects tied to the AtlasGrid story: layered marks, technical artifacts, product-adjacent forms, and infrastructure-like objects that made ideas like context, structured data, and product intelligence feel physical without becoming generic AI imagery.
YC launch motion
Created animated conceptual visuals for the YC launch video, translating the identity into motion through grid fields, layered data structures, product graph metaphors, and cinematic launch moments that could explain the company quickly in a demo and fundraising context.
Product surface
Designed early UI concepts around how product teams could understand app screens, analytics events, flows, funnels, and opportunities inside a visual graph.
Launch website
Design engineered the public website and interactive product-preview surface using React Flow to make the product idea tangible before the complete product existed.
Founder collaboration
Worked directly with founder Oleg Kostour during a launch and fundraising-critical period, moving quickly from product ambiguity into a sharper public narrative, stronger visual signal, and usable launch assets.
AtlasGrid automatically builds a visual graph of mobile app UI and displays analytics directly on screens. The product is aimed at helping teams understand product flows, events, funnels, and opportunities without stitching together design files, BI dashboards, PRDs, and screenshots by hand.
My work translated that product idea into a visual system. The logomark's layered geometry, the grid language, the 3D object studies, and the launch motion all point back to the same idea: making complex software legible. The identity was not treated as decoration; it became a communication layer for how AtlasGrid sees products.
The hard part was making a dense technical product feel immediately understandable. AtlasGrid sits between product analytics, design systems, app maps, experimentation, and AI. The brand system needed to communicate precision and trust while still giving the company a distinct point of view.
The result gave AtlasGrid a coherent launch language: a logo, identity guide, website, product-preview canvas, 3D imagery direction, and motion vocabulary that could support YC storytelling, investor conversations, product demos, and future media.
The AtlasGrid work should be read as a brand-to-product design engineering sprint: identity system, product metaphor, visual assets, motion direction, and coded launch surface were developed together so the company could explain a technical product before every product detail was fully built.
