Product design
Led design across core customer-intelligence, CRM, guest management, waitlist, reservation, and restaurant operations workflows.
2016-2023 · Product · SaaS · CRM
Wisely
Founding product design and design leadership for Wisely, a restaurant customer-intelligence and engagement platform acquired by Olo for approximately $187M.
Led design across restaurant customer-intelligence workflows: guest data, CRM, waitlist, reservations, host operations, marketing automation, sentiment, and operational surfaces. Wisely became part of Olo in 2021 through an acquisition valued at approximately $187M.
Project signal
Wisely metrics
$187M
approximate Olo acquisition valueLong-term product ownership from early startup work through an acquisition outcome.
Timeline7 yrs
2016-2023
Outcome$187M
approximate Olo acquisition value
Company path2
Wisely, later Olo
What I owned
Design system
Helped shape the product UI from early-stage startup surfaces into a more complete SaaS product system.
Brand and product expression
Worked across product, brand, web, sales, and customer-facing materials as Wisely matured from startup to acquisition.
Post-acquisition
Joined Olo after the Wisely acquisition and continued product design work across restaurant technology, customer intelligence, and engagement surfaces.
What it does
Wisely helps restaurant brands understand and act on customer data across guest interactions. The platform connects customer intelligence with operations, marketing, reservations, waitlist, sentiment, and customer data workflows.
Why it matters
Wisely is the proof that my work is not only visual. It shows long-term product ownership inside a real SaaS company: complex workflows, enterprise customers, data-heavy interfaces, design systems, product-market growth, and acquisition-level company outcome.