Portal launch & adoption
Ran the end-to-end launch and ongoing growth of the customer portal, driving registered users to 188% of goal and +97% account growth.
2024-Present · Product GTM
HOLT Group
Associate Product Manager at HOLT Group, a Caterpillar dealer — I own go-to-market for the customer portal and built the GTM playbook for Caterpillar fleet telematics.
Product go-to-market inside a real operating environment: launched and grew a customer portal past its adoption goal, built the playbook for a Caterpillar telematics product, and turned voice-of-customer into shipped features.
What I owned
Telematics GTM playbook
Built and executed the playbook for Caterpillar fleet telematics, owning it from strategy through sales enablement.
Voice of customer
Turned usage data and voice-of-customer into three features shipped in one quarter.
What it does
Why it matters
It shows the same motion as Tenor working in a very different market.
This role grounds my AI-native GTM work in conventional operating reality: larger-scale customers, sales teams, and constraints. That work led to a compensated promotion with expanded scope within the first year.