Positioning & narrative
Owned the positioning and product narrative from pre-launch through beta.
2025-Present · AI-native design tool
Tenor
I co-founded Tenor, an AI-native design tool that turns references and prompts into production-ready UI components, and owned go-to-market and business operations from pre-launch through beta — growing it from zero to 423 monthly active users in under 30 days.
Owned the full GTM motion for an AI-native design tool's beta — positioning, launch, onboarding, and pricing — and turned it into measurable adoption, revenue, and retention within the first 30 days.
Project signal
Tenor metrics
423
monthly active users in under 30 daysHeadline signal from the first 30 days of beta.
MAU423
monthly active users in under 30 days
Growth153%
month-over-month revenue growth
Retention100%
subscriber retention, zero churn
What I owned
Launch
Led the end-to-end private-beta launch, converting early demand into registered, active users.
Pricing & packaging
Owned pricing and packaging for the first paying cohort — 153% month-over-month revenue growth with zero churn.
Usage as market signal
Read real product usage to sharpen the go-to-market and feed the roadmap.
What it does
Why it matters
The GTM work proved that an AI-native design tool could create real user behavior, not just waitlist curiosity.
It's a measurable, end-to-end display of real demand, usage, paid conversion, and full retention in the first month.